Veste Rio at Pier Mauá
The sixth edition of the event takes place in Warehouses 1, 2 and 3 and brings together the main trends of Autumn-Winter 2019
Big names in national fashion will meet at Pier Mauá, in Rio de Janeiro, in the 6th edition of Veste Rio – A Moda Aqui é Fazer Negócio. Held by Vogue Brasil and Revista Ela, from the newspaper O Globo, the event considered one of the biggest fashion events in Brazil takes place from October 17th to 21st, at Armazéns 1, 2 and 3.
A busy program makes up Veste Rio: a business show, which exclusively presents the autumn-winter 2019 collections of national brands to national and international buyers (full list below); lectures and workshops with big names in the market; outlet, where major brands put their past collections on sale at discounted prices (full list below) and a social space with shows on the Sesc Stage, children's activities and different gastronomic options.
The start of the event takes place on the night of October 16th, when the RIOSUL shopping mall will welcome guests for a cocktail and a parade of “desirable” looks selected from the mall's stores by Vogue and the Ela platform. The fashion show will have comments from Bruno Astuto, editor of Revista Ela, and Silvia Rogar, content director at Vogue Brasil.
The Business Show and the Outlet will bring together more than 200 national brands. Augustana, Esc, Keymono, Von Trapp, Água de Coco and Totem are some of the brands that will be present at the Business Show, which is preparing to receive buyers from different parts of Brazil and even internationally.
Armadillo, Constantinople, Blih! Brazilian Bikini, Dress to, Elle Et Lui, Lenny Niemeyer, Maria Filó, Rudge, Soulier and Wasabi make up the Outlet's group of brands (check out the full list below), which will make pieces available to the public with up to 80% off.
The exchange of information, the debate on topics relevant to the fashion industry and training are also in the DNA of Veste Rio, which offers guests and the general public, in partnership with Senac RJ, a free program of lectures and workshops which take place from October 18th to 21st with on-site registration, one hour before the start of each activity.
Big names in the industry will discuss different topics in this edition, such as artisanal design and new paths in sustainability, micro-influencers and the importance of engagement for fashion brands, the new consumer mindset, entrepreneurship in fashion, creative process for fashion brands, and many others. The workshops include image consultancy classes, jewelry workshops, accessories customization, among others. Registration will also take place 1 hour before the start of each activity.
Veste Rio is presented by SESC, SENAC and FECOMÉRCIO, with sponsorship from FIRJAN, BANCO DO BRASIL, SEBRAE, institutional support from the City of Rio de Janeiro, official airline Azul, official shopping mall Rio Sul, support from Fashion Label Brasil, Abest, Texbrasil , Abit and Apex-Brasil with the production of ELA and Vogue Brasil magazines.
To learn more about the event, the complete program and lecture calendar, visit https://www.vesterio.rio/
Information:
Business Lounge
October 17th, 18th and 19th
– October 17th and 18th: 10am to 8pm
– October 19: 10am to 6pm
outlet
October 18th, 19th, 20th and 21st
– October 18th and 19th: 12pm to 9pm
– October 20th: 10am to 9pm
– October 21st: 10am to 7pm
Local
Warehouses 1, 2 and 3 – Pier Mauá – Port Zone – Avenida Rodrigues Alves, 10 – Rio de Janeiro
How to get
The easiest way to get there is using MetrôRio and VLT Carioca. Take the metro to Carioca or Cinelândia station and then board the VLT towards Pier Mauá and get off at Parada dos Navios.
