From April 15 to 18, Pier Mauá will host Rio Fashion Week, marking the return of a major fashion week to Rio’s calendar after about ten years. The event features fashion shows, cultural experiences, and business meetings, connecting Brazilian creativity to the domestic and international markets.
The event takes place across approximately 35,000 m², spread between the Touring building and the warehouses at Pier Mauá. There are approximately 30 fashion shows and 20 participating brands, including names such as Osklen, Lenny Niemeyer, BlueMan, Isabela Capeto, Misci, and Dendezeiro.
Exhibition Showcases Carnival Costumes Worn by Famous Brazilians
One of the highlights of the program is the exhibition “Haute Couture at Carnival,” which celebrates the creativity and craftsmanship behind Carnival costumes. Conceived by Milton Cunha and curated and designed by Gringo Cardia, the exhibition features 50 looks—including costumes and headpieces—created by fashion designer Henrique Filho for celebrities such as Sabrina Sato, Xuxa, Anitta, and Adriane Galisteu.
The exhibition also features 17 large-format photographic works by Priscila Prade. The aim is to highlight Carnival as an artistic expression and introduce the public to the world of Brazilian haute couture, recognizing the talent of the professionals who transform fabrics, embroidery, and beading into iconic costumes for the festivities.
Beyond the Runways
During the event, attendees can also enjoy art, music, and culinary attractions, as well as exhibitions, lectures, and activities focused on the fashion industry, expanding the experience beyond the fashion shows.
The event also boosts Rio de Janeiro’s economy. According to estimates released, the event is expected to attract 24,000 people, involve 2,500 professionals, generate approximately 7,000 temporary jobs, and inject R$ 200 million into the city’s economy.
By hosting Rio Fashion Week, Pier Mauá reinforces its role as a venue for major events, bringing together fashion, culture, tourism, and business in one of Rio de Janeiro’s most iconic settings.
